New AI-powered mortgage lead pipeline

Your loan officers should be closing, not chasing.

Lomatico connects to your Facebook and Zillow leads, responds in under 60 seconds and qualifies every borrower automatically — so your team only talks to people who are ready.

Book a free demo See how it works
Built for mortgage teams
Facebook Ads and Zillow integrated
Live in 30 days
app.lomatico.com
Live Pipeline
4
Hot Leads
Conversations
Facebook Ads
Zillow
Settings
12
New leads today
4
Hot leads
9
Calls booked
AM
Alexis Morgan
Purchase · $680k · Zillow · Score 91
Hot
AI Active
DH
Derek Holloway
Refi · $520k · Facebook · Score 85
Hot
AI Active
NR
Natalie Reyes
Purchase · $450k · Facebook · Score 62
Warm
AI Active
The problem

Most leads go cold before anyone responds.

The average mortgage team takes 47 minutes to respond to a new lead. The best borrowers have already moved on in 5. That gap is where your revenue disappears.

Slow response loses deals

78% of buyers go with the first company that responds. If that's not you, the deal is already gone.

Loan officers doing admin work

Your highest-paid people spend hours chasing cold leads instead of closing warm ones. That's direct commission loss.

Leads scattered across platforms

Facebook, Zillow, email, spreadsheets — no unified view means leads fall through the cracks every day.

Without Lomatico — what actually happens
0:00 — Lead submits
They're excited. On their phone. Ready to talk right now.
0:00–47 min — Sits in inbox
Your loan officer is on a call. In a meeting. It's Friday evening.
15 min — Competitor responds
Another mortgage company with a faster system just texted them.
47 min — Your LO finally calls
"Sorry, I already applied somewhere else."
How it works

Six steps. Zero effort from your team.

Lomatico handles everything between "lead submits" and "call is booked." Your loan officers just show up to warm conversations.

Step 01

Lead comes in instantly

A new lead submits on Facebook or Zillow. Lomatico receives it in real time — no manual importing and no logging in to check.

Automatic
Step 02

AI responds in 60 seconds

Texts the lead under your loan officer's real name and number in their voice. One natural question at a time — never feeling like a bot.

Under 60 seconds
Step 03

Lead gets qualified and scored

After every reply the AI scores the lead from 0 to 100. Hot leads trigger an instant notification with a full conversation summary.

Real-time scoring
Step 04

Call gets booked automatically

When a lead is ready the AI sends a booking link and schedules the call directly into your loan officer's calendar. No chasing required.

Fully automated
Step 05

Your LO takes over seamlessly

One click and your loan officer is in the thread with full context — every message, score and summary. The lead never notices a transition.

Seamless handoff
Step 06

You see everything live

A real-time dashboard shows every lead and every conversation. Weekly performance reports arrive every Monday without asking.

Full visibility
The conversation

Reads exactly like a real person wrote it.

The AI is trained on how your loan officers actually communicate. Their name, their number and their tone. Leads think they're texting your LO directly — because for all practical purposes they are.

One question at a time — never a form-like list

2–7 minute randomized delays so it never feels automated

Emotional signals trigger immediate human handoff

Never quotes rates or makes loan decisions — only qualifies

RL
Ryan Lawson · Summit Mortgage
AI responding
Hi, I saw your ad on Facebook — interested in getting pre-approved.
Alexis M. · 2:14 PM
Hey Alexis! This is Ryan over at Summit Mortgage — thanks for reaching out. Are you looking to purchase in the next 30–60 days or still in the early stages?
Ryan L. · 2:18 PM AI
We're pretty serious. Found a house we love and hoping to close by end of summer.
Alexis M. · 2:31 PM
That's exciting — summer closings are totally doable. What credit score range are you working with? Ballpark is fine.
Ryan L. · 2:35 PM AI
Probably around 740–760.
Alexis M. · 3:02 PM
Strong position — you'll qualify for the best rates. Do you have around 20% for a down payment ready to go?
Ryan L. · 3:06 PM AI
iMessage
60s
Average response time vs a 47-minute industry average
24/7
Always on — weekends, evenings and holidays
3–4×
More qualified calls booked per month
$0
Wasted on leads your team never had time to follow up
The numbers

The math is simple.

At $1,000 per month in ad spend, here's what a typical month looks like running Lomatico.

Monthly breakdown · $1k ad spend
$1,000 in.
$5k–$16k back.
You pay Facebook directly. We manage where the money goes and how every lead gets worked — from first text to booked call.
Leads generated25–35
AI engages within 60sAll of them
Leads that respond15–20
Qualified calls booked4–6
Loans closed at 20% rate1–2
New commission revenue$5,000–$16,000
Response time
60s
Versus the 47-minute industry average. The gap between 60 seconds and 47 minutes is the difference between getting the lead and losing it permanently.
Cold calls made by your LOs
Zero.
Every hour your loan officers spend chasing cold leads is an hour they're not closing warm ones. Lomatico eliminates that entirely.
FAQ

Questions you're probably thinking.

Will leads know they're talking to AI?
The AI operates under your loan officer's real name and number trained to match their specific communication style. Leads experience a natural conversation — not a bot. When something requires real human judgment it flags immediately and hands off with full context. The lead never hits a wall.
What if the AI says something wrong about loan terms?
Lomatico never quotes interest rates, approves loans or gives financial advice. Its only job is to ask qualifying questions and set up the human conversation. Things like "what's your timeline?" and "what credit score range are you in?" All loan decisions stay with your licensed professionals.
How long does setup take?
30 days from agreement to live system. Week one we connect your Facebook and Zillow accounts. Week two we train the AI on your team's communication style. Week three we test everything end to end. Week four we go live with real leads and monitor closely.
Do we need to be running Facebook ads already?
No. Setting up your Facebook Lead Ads campaign is part of our onboarding. We handle the account structure, audience targeting and creative direction. If you're already running ads we audit what's working and improve from there. Zillow works the same way.
Can my loan officers still be involved in conversations?
Absolutely — that's the design. Every loan officer has full visibility into their AI conversations through the live dashboard. One click and they're in the thread with the AI stepping aside immediately. The lead sees a seamless continuous conversation with no gaps.
What does it cost?
We work with each mortgage company individually based on team size, market and monthly lead volume. Book a demo and we'll give you exact numbers for your situation. Facebook and Zillow ad spend is always paid directly by you to those platforms — we never mark it up.
Get started

Let's talk numbers.

Tell us about your team and we'll show you exactly what Lomatico looks like for your market — lead volume, expected closings and what it takes to go live in 30 days.

Response time
We respond within 24 hours
No commitment
The demo is free. No pressure, no pitch decks.
Live in 30 days
From signed agreement to real leads flowing in.

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Fill out the form and we'll reach out within 24 hours to schedule.

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